Social Media
Social media should not be unfamiliar territory for agents. Communicating through social media is really a throwback to the days of the small town merchant. Everyone knew each other. A customer could complain or compliment the merchant face–to-face and tell their friends about it. Likewise, the merchant could respond immediately to register thanks or resolve a problem. It’s what successful agents have always done – establish trust and solve problems face-to-face. Learn More about the Wetzel Social Media Content Roadmap©
The Time Crunch
Our digital, time-starved world has changed how business is done. Consumers don’t go looking for an insurance agent by walking down the street – they first go online, talk to friends and neighbors, and compare. Once a policy is bound, agent/policyholder dialog is sporadic at best. And with consumers being bombarded with pitches and offers every day, agents need to stay accessible and top-of-mind on a 24/7 basis to compete. Save Time with the Wetzel Social Media Content Roadmap©
Whitepaper
Receive our latest whitepaper "SOCIAL MEDIA IN INSURANCE: MAGIC BULLET OR OVERRATED".
Is social media participation nothing more than setting up Facebook, YouTube, and Twitter pages?
Is there such a thing as social media ROI?
Do social media’s actual costs outweigh the realistic benefits?
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