Social Media Management

Social media are the rage -- Facebook, Twitter , LinkedIn, YouTube and dozens of other sites that have sprung up almost seemingly overnight. But what does it all mean for insurers?  The fact is, social media are powerful tools with which insurers can strengthen their brands and improve customer retention.   However, while the monetary costs of entry may be low, there are hidden costs in the use of social media -- in underestimating or misusing their enormous power and in not addressing the legal minefields they can create.

THW&A’s Social Media Management Program is designed to cut through the hype and technical jargon and fast-track, often in no more than 3-4 weeks, the development of an effective, risk-averse social media program that addresses three critical components;  communications, legal, and technical.   The program is tailored to take full advantage of an insurer’s unique style, distribution models, and market profile, and can be implemented in phases at the company’s discretion.  If a company has already developed a social media program, or is in the process of doing so, we can provide communications, legal or technical assistance at any point.