Product Marketing

Launching a new product requires more than a new sales presentation and a press release. Multi-channel marketing is required, in which as many mediums as make sense are used to introduce a product, build demand and equip producers with the most effective sales tools.

THW&A's professionals have developed marketing programs for many product lines, including specialty coverages, homeowners, auto, commercial, legal packages, life/annuity coverages, and comprehensive financial planning and implementation services.

We design programs to introduce new products to producers, promote sales among specific policyholder groups, create leave-behind materials to help agents sell more effectively, and stimulate name awareness among the general buying public. We conduct pre-launch and post-launch studies on new products and coordinate development of training materials.